Live Commerce, Shoppable Videos Turn Viewers Into Buyers
Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts live commerce goals based on consumer-led and consumer-centric product discovery.
Avoid Being the Next Victim of Account Takeover Fraud
In the U.S. alone, around 24 million households have fallen victim to account takeover fraud. Social media is one of the driving forces behind the issue, with more than half of all ATOs related to a social media account.
Full-service marketing programs from the E-Commerce Times deliver sales-ready leads. Segment by geography, industry, company size, job title, and more.
How businesses must handle customer interactions is changing as customers adopt messaging as a communication preference. Companies that fail to keep up with the rapid advancements of digitizing this process will be left behind.
Brands Put Shoppable Video Ads in the Marketing Toolbox
What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their influencer participants. By mimicking that approach with elements of socializing, entertaining, and shopping, online merchants can create new shopping media channels for consumers.
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