Live Commerce, Shoppable Videos Turn Viewers Into Buyers
Marketers are paying more attention to presenting potential buyers with a blend of product videos as a model that adopts live commerce goals based on consumer-led and consumer-centric product discovery.
Avoid Being the Next Victim of Account Takeover Fraud
In the U.S. alone, around 24 million households have fallen victim to account takeover fraud. Social media is one of the driving forces behind the issue, with more than half of all ATOs related to a social media account.
Full-service marketing programs from the E-Commerce Times deliver sales-ready leads. Segment by geography, industry, company size, job title, and more.
How businesses must handle customer interactions is changing as customers adopt messaging as a communication preference. Companies that fail to keep up with the rapid advancements of digitizing this process will be left behind.
Brands Put Shoppable Video Ads in the Marketing Toolbox
What marketers now call shoppable video ads is a new twist on the popularity of social media platforms and their influencer participants. By mimicking that approach with elements of socializing, entertaining, and shopping, online merchants can create new shopping media channels for consumers.
Solar Lantern Inventor Brings Ecofriendly Light to Toxic Darkness
Alice Chun is a woman driven by a passion for doing good and helping save the planet with innovative products she invented powered with sustainable lighting technology. As a fledgling female entrepreneur and product developer, she faced more obstacles in starting her business than she can recount. Her passion for doing good and helping those afflicted by natural disasters kept her working on her goals.
Tech Analyst Mark Vena details from start to finish the experience of having an electric vehicle charger installed in the garage of a multi-dwelling condo.
The Fascinating ESG Difference Between Michael Dell and Elon Musk
Musk, whose Tesla and Hyperloop efforts benefit from the world's focus on sustainability, appears to be anti-sustainability, while Michael Dell, where ESG isn't a natural sales driver for his company, is all in on preserving the planet.
Schneider Electric Ups the Ante on Smart Energy Management
Last week at Innovation World, Schneider Electric announced solutions to help eliminate many of the globe's most potent greenhouse gases from energy-based infrastructures.
Poly Studio P5 Packs Professional Webcam Properties
In the wide-open field of videoconferencing tools spawned by the pandemic, the Poly Studio P5 professional webcam should be high on your list of candidates for home or office use.
