| | E-Commerce Minute November 2, 2021 | | Big Picture Marketing Advice for E-Tailers This Holiday Season | | Supply chain chaos has sellers and shoppers on edge, with no relief in sight anytime soon. To better understand how marketers should navigate this unusual holiday shopping season, we spoke with a variety of experts to get tips on what makes for successful holiday e-commerce marketing -- and why planning, implementation, and customer engagement are paramount in these continually changing times. | | Amazon Celebrates SMB Sellers' Successes, Introduces New Tools at Virtual Event | | Amazon heralded its shifting strategies to help sellers expand with new tools during its Accelerate Seller Conference. The e-commerce giant announced its growing success with American small and medium-sized businesses empowerment this year, its glowing Sellers Report, and the results of its unique CRM tools for SMBs. | | A D V E R T I S E M E N T | | New Cyber Theft Group Uses Revitalized Tricks To Target Online Merchants | | The latest research from digital trust and safety firm Sift demonstrates fraudsters' relentless innovation and reinforces retailers' need to double down on fraud protection as the holiday shopping season rapidly approaches. | | The Rise of Digital Ad Taxes Could Impact Online Marketplaces | | For years, affiliate marketers, social media companies, online marketplace platforms, and search engines alike have enjoyed the seemingly ubiquitous tax-free landscape from their digital activities afforded to them by the United States' Internet Tax Freedom Act of 1998. However, that could all be changing soon. | | Privacy Concerns Key Reason Buyers Flee Online Retailers | | Shopper discontent with online retail sites is localizing to two major concerns. Spoiler alert: customer experience per se is not in this ranking. It is the need for caution that prominently leads shoppers to abandon their shopping carts. Results of a recent survey of more than 1,100 respondents conducted by marketing technology firm Wyng confirmed that reality. | | TRENDING ON E-COMMERCE TIMES | | The Global Information Network Let's start a new meme/hashtag/acronym: Global Information Network, or GIN. I know there's double entendre here, but we're entitled to have a modicum of fun in life, no? I've been writing about the coming of an information utility for a while,... Read more www.ecommercetimes.com | | | | | | Walmart Announces Merchandise Hub for Netflix Zain Akbari, the equity analyst for Walmart at Morningstar, an investment research company in Chicago, noted that the partnership allows the retailer to capitalize on media-linked commerce without making the kind of investment Amazon made to do it. Read more www.ecommercetimes.com | | | | | | Get the day's top e-business and technology news from ECT News Network delivered to your inbox as stories break. Sign up today. | | We welcome your feedback. To share your thoughts or ideas, please use our online form. | | This newsletter was sent in response to your request on an ECT News Network website. To update your settings, or to receive other newsletters from ECT News Network: Manage My Subscriptions. | | To advertise in this newsletter or elsewhere on ECT News Network, please call our sales department (818) 461-9700 or follow these links:
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