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Thursday 4 May 2017

{Report} Retailers' Content Priorities

 
Content Trend Report

Retailers want interactive, shoppable content — but lack time and resources

81% of Retailers Say Content is a Top Priority

The ecommerce industry has historically lacked significant data on the nuances of content. It's difficult to make strategic decisions when there are few points of reference or benchmarks. 

So, we surveyed leading ecommerce retailers to uncover how they prioritize, create, and publish interactive content experiences.

How does your brand stack up? Download the report, Shoppable Content: A Retailer's Challenge, to uncover:

  • How many retailers actually have commerce-enabled content
  • How long it takes to get rich content online
  • What hurdles marketing and ecommerce teams face when creating rich media shopping experiences


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