Faced with high stress and limited time, the holiday shopper is a different kind of customer. And these customers head to the web in larger numbers every year.
However, a single season represents only a narrow slice of a customer's total lifespan. Testing can help create the best experience for all of your customers, during the holidays and beyond.
The webinar will answer the five most important questions brands need to ask themselves now, before it's too late.
- Why should I prioritize testing this holiday season?
- Who is the holiday shopper and what is their state of mind?
- How should I prepare to test during the holidays?
- What types of tests best fit the holiday audience?
- When & where should I focus testing efforts on my site this holiday season?
Join Principal Consultant, Carl Fredericks of Maxymiser and Jenni Bruckman, Senior Client Manager at Brooks Bell on October 15th. Register for this webinar and prepare for the holiday season.
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