New Guide: 6 Referral Marketing Best Practices to Ramp 2013 Revenue

Today, word of mouth (WOM) is the most powerful tool in a marketer’s arsenal – Forrester Research shows that 80% of all purchase cycles involve some form of WOM recommendation. What’s more, these trusted recommendations result in 3-5x conversions over any other marketing channel. To harness the power of WOM, every marketer’s 2013 customer acquisition strategy needs to include a referral marketing program. The resulting WOM recommendations drive awareness and high-value new sales, while reaching an entirely new audience. Extole's Ultimate Guide to Referral Marketing Programs shares best practices for harnessing the power of customer advocates along with case studies to demonstrate real-life examples and results. The guide outlines: Why referral programs are a critical acquisition strategy 6 best practices for referral marketing programs How to measure results and calculate "real" ROI Real life success stories of referral marketing programs Download Today Get Extole's Ultimate Guide to Referral Marketing Programs Sign Up for Our Blog: Check out our new blog Extolations and subscribe today to keep up to date on the latest and greatest in social marketing.

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