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Wednesday 10 October 2012

Holiday Readiness Handbook 2012 - 300 Companies Surveyed

Getting Your Website Wrapped Up For the Holidays?
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Based on primary research
with 300 companies

quotes fom the report

This paper, created from the survey results of more than 300 companies explores the importance of the holiday shopping season for online businesses, the preparations they make generally, and the impact the holidays have on the live chat implementations present on the respondents’ sites.

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The paper explores 4 conclusions as follows:

  1. Live chat takes years to fully optimize
  2. Service reps work across chat, email, phone, and social channels to help customers
  3. Online consumers are likely to find low price deals this season
  4. Live chat optimizations are good year round

While some of the results are specific to live chat, much of the paper focuses generally on website improvements that companies are planning. This marks the third year for this very popular report.

Download “Holiday Readiness Handbook 2012” now.


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