New e-tailing group report: In-depth interviews with shoppers

Download Now Learn why, in their own words, shoppers prefer live chat. In this new research from the etailing group, Lauren Freedman provides a two-pronged analysis of live chat technology. Starting with the quantitative results of the etailing group’s proprietary mystery shopping and merchant survey reports, the paper sets the stage for a qualitative exploration based on one-on-one interviews with shoppers. The etailing group assimilates the comments from 15 in depth interviews in order to present the six most compelling reasons why some consumers prefer live chat interactions above any other communication method. WHY SHOPPERS CHOOSE CHAT: Chat empowers shoppers Shoppers can multi-task Chat provides instant gratification Chat works in multiple scenarios Avoid inconvenient or annoying alternative methods Chat, ironically, is ’ole fashioned The paper ends with a quick punch list for retailers who may be considering a live chat deployment. Download “Chat with the Chatters” now. BoldChat, powered by LogMeIn, Inc. 2024 N Woodlawn, Ste 350 Wichita, KS sales@boldchat.com www.boldchat.com

 

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