The State Of Mobile Commerce - Are You Meeting Your Mobile Customers' Expectations?

Wednesday | November 2, 2011 | 1PM ET Are you meeting your customers' mobile experience expectations? According to Forrester Research*, mobile commerce is booming: sales via mobile devices, such as smartphones and tablets, will grow 40 percent per year for the next five years, capturing $31 billion by 2016. With mobile your websites and applications are literally in your customers' hands. But are you meeting their expectations? According to Compuware research 75% of the top US retailers are not meeting mobile end-users' web performance expectations. Speed and availability are key requirements of the mobile channel. Customers on tablets and smartphones expect quick transactions that work flawlessly anytime, anywhere. Join our featured speakers, Sucharita Mulpuru, Vice President, Principal Analyst from independent research firm Forrester Research, Inc., and Compuware APM CTO, Steve Tack to learn about: The current state of mobile commerce and key mobile trends Why tablet owners are a key component of mobile success Common mistakes that prohibit companies from capitalizing on the mobile opportunity Best practices to deliver quality mobile web and application experiences to smartphone and tablet users *Mobile Commerce Forecast 2011 to 2016", Forrester Research Inc, June 17, 2011 Quick Links: Solutions | View Your Profile | Unsubscribe ©2011 Compuware Corporation, One Campus Martius, Detroit, MI 48226 All Compuware products and services listed within are trademarks or registered trademarks of Compuware Corporation. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

 

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