3 Personalization Trends That Will Change E-Commerce in 2023
Personalization in 2023 will be about brands tailoring their marketing campaigns to suit customers' needs, becoming flexible, and letting users' interests dictate market behavior. Brands that can meet their customers at this endpoint will be successful.
Big Banks and Big Tech Set To Square Off Over Digital Wallets
A gang of big banks, including Wells Fargo, Bank of America, and JPMorgan Chase, are reportedly preparing to launch a digital wallet product to compete with those offered by tech heavyweights Apple, Google, and PayPal.
E-Commerce Fraud Prevention Strategies for an Iffy Economy
Retailers who want to avoid losing revenue and having customers defrauded need to understand how fraud is happening now. Let's explore how to cope with prevalent tactics being used by fraudsters.
Despite Popularity, Will ‘Let Me TikTok That’ Become a Fading Phrase?
TikTok has become the go-to app for Gen Z and others who prioritize social commerce influencers. However, lawmakers and citizens with growing concerns about data security and surveillance are pushing for congressional action to ban the China-based app in the U.S.
Marketing and Security Must Ally To Eradicate Brand Impersonation Fraud
Copycat websites increasingly surface on the web stealing customers' cash and damaging e-tailers' branding and trustworthy reputations. Until now, most brands tolerated the threat but seemed powerless to prevent it; that scenario may be starting to change.
