Customer Analytics Now a Pivotal Piece of the Retail Sales Puzzle
We spoke with Robert Brown from BDO Digital about customer analytics in retail sales. He noted that a fundamental notion about the role of technology this year is that it is critical to invest in e-commerce and digital marketing.
GoDaddy, Worldpay Deal Eases Omnichannel Payment Friction for SMBs, Consumers
The combined offering, Commerce 360, consists of a custom website, a smart point-of-sale device, and a merchant dashboard, allowing SMBs to accept payments on any channel.
Consumers Scheming With Dark Web Hackers on Payment Fraud
The rapid growth of digital fraud by consumers working with dark web gangs is a symptom of fraud's accessibility and democratization among internet users.
Young Shoppers in Stores Expect Easy Digital Payment, Service Options
Embedded within the changing economy are fundamental differences in the buying and banking mores of younger consumers compared to older constituents. Meeting the needs of three essential overlapping consumer groups can go a long way in how customers view their shopping options.
3 Personalization Trends That Will Change E-Commerce in 2023
Personalization in 2023 will be about brands tailoring their marketing campaigns to suit customers' needs, becoming flexible, and letting users' interests dictate market behavior. Brands that can meet their customers at this endpoint will be successful.
Big Banks and Big Tech Set To Square Off Over Digital Wallets
A gang of big banks, including Wells Fargo, Bank of America, and JPMorgan Chase, are reportedly preparing to launch a digital wallet product to compete with those offered by tech heavyweights Apple, Google, and PayPal.
E-Commerce Fraud Prevention Strategies for an Iffy Economy
Retailers who want to avoid losing revenue and having customers defrauded need to understand how fraud is happening now. Let's explore how to cope with prevalent tactics being used by fraudsters.
Despite Popularity, Will ‘Let Me TikTok That’ Become a Fading Phrase?
TikTok has become the go-to app for Gen Z and others who prioritize social commerce influencers. However, lawmakers and citizens with growing concerns about data security and surveillance are pushing for congressional action to ban the China-based app in the U.S.
Marketing and Security Must Ally To Eradicate Brand Impersonation Fraud
Copycat websites increasingly surface on the web stealing customers' cash and damaging e-tailers' branding and trustworthy reputations. Until now, most brands tolerated the threat but seemed powerless to prevent it; that scenario may be starting to change.
